OpenAI on Thursday rolled out a global ChatGPT virtual changing room that lets shoppers upload a selfie or full-body photo, tap “Try on,” and see clothing or accessories rendered on their own image—powered by the company’s ChatGPT Images 2.5 model and accompanied by a new Favorites library for saved products.
How the ChatGPT virtual changing room works
According to TechCrunch and The Verge, a “Try on” button now appears on clothing and accessory listings inside ChatGPT shopping results. Users can take or upload a selfie and a full-body reference photo; OpenAI says those references are saved for reuse and can be deleted under Settings → Personalization → Reference photos. Shoppers can also paste product links or screenshots and ask ChatGPT to generate a try-on, or describe a look and have the assistant hunt for buyable pieces.
Shopping tools beyond Instant Checkout
The launch pairs virtual try-on with Favorites folders inside the ChatGPT Library, letting users park products they want to revisit. OpenAI is pushing deeper into fashion discovery after an earlier Instant Checkout experiment underperformed, TechCrunch reported. The company also says Images 2.5 improves lighting, texture, and edit reliability while cutting generation latency—claims that matter for a feature that lives or dies on visual realism.
That shopping push sits alongside other OpenAI product moves covered here, including OpenAI Dots AI agents at DevDay 2026 and the FTC probe of OpenAI and Anthropic product risks. Retail rivals are already in the mix: Amazon previously blocked Meta’s Muse AI shopping agent, underscoring how contested AI shopping assistants have become.
Google got there first—trust still matters
Multiple outlets note Google launched a near-identical AI try-on experience in Search more than a year earlier. The Verge’s early demos also showed ChatGPT unexpectedly restyling hair, a reminder that generative try-ons can invent details users never asked for. Privacy remains a live issue: Engadget reported that uploaded images from personal accounts can still be used for training unless users opt out. Whether ChatGPT becomes a first stop for outfit checks will depend less on novelty and more on accuracy, merchant coverage, and clear consent.
Sources: TechCrunch; The Verge; Android Authority.