Bose Acquires Skullcandy, Adding a Second Headphone Brand

Framingham-based Bose has bought headphone maker Skullcandy from Mill Road Capital. Terms were not disclosed. Here is what the deal includes.

Bose Corporation, the audio company headquartered in Framingham, has acquired headphone and earbud maker Skullcandy, the companies announced on Oct. 21, 2026. Bose bought Skullcandy from a fund managed by Connecticut-based Mill Road Capital Management. Neither side disclosed the price, and the Bose Skullcandy acquisition is already complete, according to the announcement, rather than pending a later closing.

The Bose Skullcandy deal at a glance

  • Buyer: Bose Corporation of Framingham, Massachusetts.
  • Target: Skullcandy, a lifestyle audio brand founded and based in Park City, Utah.
  • Seller: a fund managed by Mill Road Capital Management LLC.
  • Price and terms: confidential. Bose said “financial and other terms of the transaction” will not be released.
  • Announced: Oct. 21, 2026, as a completed acquisition.
  • Structure: Skullcandy will remain a separate brand inside Bose’s Premium Consumer Audio business and keep its Park City base.

What Bose says it is buying

In its press release, Bose described the deal as a step in its “evolution into a multi-brand products and technology company.” The company said Skullcandy’s roots in boardsports and its ties to music, gaming and fitness communities give Bose new ways to reach consumers “where it has less presence today.”

Bose said it plans to invest in Skullcandy’s growth by giving the brand more access to Bose technology, global distribution and commercial relationships, while leaving it free to keep evolving on its own terms. Jones Day served as Bose’s legal counsel, according to the PR Newswire version of the announcement.

A partnership that became a purchase

The two companies already worked together before the sale. Several Skullcandy products carry “Sound by Bose” technology. The Verge reported that the partnership brought Bose head-tracking spatial audio and active noise cancellation to the Skullcandy Crusher 1080 ANC headphones and the Method 360 ANC earbuds. Engadget also noted that Bose did not share how much it paid.

Bose chief executive Lila Snyder discussed the deal with Bloomberg Television on the day of the announcement. In that interview, she talked about reaching younger buyers, including through wired headphones, and the role of AI in future products. She did not disclose the price there either.

Why Bose’s ownership matters to MIT

Bose is privately held, so it does not file quarterly results with the Securities and Exchange Commission, and the deal is unlikely to come with the detailed public disclosures a listed company would make. The company has a long Massachusetts history. Founder Amar Bose, an MIT professor and alumnus, started the company in 1964, according to MIT News. In 2011 he donated a majority of the company’s stock to MIT as nonvoting shares. Under the terms MIT described at the time, the institute receives cash dividends to support education and research but cannot sell the shares and does not take part in managing the company.

That means the long-term performance of Bose, and any growth from brands such as Skullcandy, has a direct link to one of the Boston area’s largest research universities.

Context: Massachusetts companies as buyers and targets

The Skullcandy purchase is one of several October deals involving Massachusetts companies, but it runs in the opposite direction from some of the biggest. Boston-based PTC agreed to be acquired by France’s Schneider Electric, and Boston catering marketplace ezCater agreed to sell to Uber, both earlier this month. Bose is the buyer here. Our October Boston business deals roundup covers other recent acquisitions and funding rounds.

Manufacturing and consumer-products work remains a meaningful part of the state’s economy. The Bureau of Labor Statistics reports total Massachusetts nonfarm payrolls of about 3.71 million in September 2026. BLS county data from the Quarterly Census of Employment and Wages show Massachusetts averaged 295,436 business establishments and about 3.63 million covered jobs in 2025.

What to watch

Key questions now are whether Bose changes Skullcandy’s product lineup or pricing, how quickly more Bose technology reaches Skullcandy’s cheaper products, and whether the Park City workforce changes. Bose has said only that Skullcandy will continue to be based in Utah. For more Massachusetts company news, visit our Boston Business & Economy hub, and see our report on HubSpot’s 660 job cuts.

Photo: Bose QuietComfort 25 noise-cancelling headphones, by Florian Fuchs, via Wikimedia Commons, licensed CC BY-SA 3.0.

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